The Head of Integrated Marketing Communications, Membership & Programs leads marketing and communications strategy for a portfolio of APS programs and services (e.g. membership, advocacy, fundraising, programmatic efforts) to create awareness, maximize engagement, and grow revenue. The ideal candidate possesses a strong understanding of marketing and communications fundamentals and has experience working at or with membership associations.

Responsibilities:

• Strategy: Develop and manage marketing and communications strategy for a portfolio of APS programs and services.
• Marketing: Oversee portfolio-specific marketing campaigns, employ best practices across paid, owned, and earned channels, monitor KPIs, and provide real-time feedback for program leads by leveraging data, analytics, and customer research.
• Media/Public Relations: Handle portfolio-specific press inquiries and coordinate responses, prepare and distribute press releases and other materials, and oversee press events for APS programs.
• Membership Marketing: Promote membership benefits, pricing, and value.
• Exhibits & Promotional Activities: Support portfolio-related APS-staffed exhibits and manage the sale of promotional materials (APS Store).
• Communities: Manage online communities to optimize interactions between community members and increase information sharing.
• Content: Communicate the APS story consistently and effectively through the development of portfolio-specific key messaging.
• Email: Oversee portfolio-related email marketing strategy, ensure accuracy and effectiveness of messaging, and monitor cadence of portfolio-related emails.
• Digital: Collaborate with Head of Web Strategy and others to utilize digital platforms (CRM, email tools, websites) to build successful customer journeys and monitor customer insights.
• Brand: Collaborate with the Head of Brand to ensure consistent usage and effectiveness of the APS brand.
• Social Media: Oversee portfolio-specific social media channels and messaging, and monitor channels to identify and address issues and present solutions.
• Management: Manage a team of communications professionals, establish workflows and operating procedures, allocate resources, and assure quality.
• Crisis Communications: Monitor reputation and manage incidents, public controversies, and news inquiries/situations related to the portfolio that could positively or negatively impact the organization’s or profession’s reputation.
• Executive: Assist with media training and preparation of portfolio-specific presentations, speeches, and talking points for senior and volunteer leadership.
• Project Management: Oversee communication plans, track campaign progress, and allocate resources to deliver initiatives on time.
• Reporting: Create reports on communications activities.

• Minimum of 8 years of progressive experience managing marketing and communications, preferably at an association or nonprofit.
• Minimum of 3 years of experience performing integrated marketing communications tasks for a membership association and managing a team of communications professionals.
• Strong leadership and management experience.
• Experience working with publishing and editorial professionals.
• Experience managing a team in a multi-tasked, detail- and deadline-oriented environment.
• Experience successfully managing corporate image and interacting with the media.
• Excellent writing and proofreading skills.
• Excellent polished interpersonal and public speaking skills.
• Excellent organizational, analytical, and problem-solving skills.
• Ability to proactively identify and respond to needs.
• Experience managing workflow and projects in Asana or similar tools.
• Expert in specialized software such as tools for analytics, social media management, media monitoring, customer relationship management, and email marketing.
• Proficient in commonly used technology platforms and software, including Google Business. Applications, Gmail, Asana, word processing, and spreadsheets.
• Ability to work well with interdepartmental teams as well as independently.

Travel: This position could require at times in office work, various geographic events and meeting attendance as instructed by your Supervisor.

Work Environment:

Our physical offices are located in College Park, MD, Washington D.C and Hauppauge, N.Y. We are operational in most US states. We are not operational in all 50 states. The APS has a “remote first” concept that promotes equal treatment and equal access within the United States, independent of physical work location, with a majority of staff working primarily from remote work locations. APS allows flexible work hours; responsiveness is required, however, during the core 9 am to 5pm Eastern Standard Time workday.

This is Us:

Help us achieve our mission of advancing and diffusing the knowledge of physics for the benefit of humanity, promote physics, and serve the broader physics community.
 

Our Core Values:

• The Scientific Method
• Truth and Integrity
• Diversity, Inclusion, and Respect
• Partnering, Cooperation, and Open Collaboration
• Speaking Out
• Education and Learning

Amazing 2022 Benefit Offerings:

• Flexible schedules and ability to work remotely
• 8% employer-paid retirement contribution
• Investment advisement services: 100% employer paid
• Medical benefits: PPO or HDHP option
• Employer contribution to FSA or HSA account, eligibility based on medical plan enrollment
• Dental benefits:  individual coverage 100% employer paid
• Vision benefits: individual and dependent coverage 100% employer paid
• Basic Life & Accident insurance: employee coverage 100% employer paid
• Supplemental Life & Accident insurance, including spouse & dependent child(ren) coverage
• Disability insurance:  employee coverage 100% employer paid
• Healthcare, Commuter & Dependent care flexible spending accounts
• Vacation: 15 days annually
• Generous holiday leave: 14 paid days of significance; includes one week closure at the end of December
• Personal leave: 4 days annually
• Volunteer leave: 1 day annually
• Sick leave: 10 days annually
• 10 weeks employer-paid family leave
• College tuition reimbursement plan
• Job related seminar & continuing education
• Training and professional development; access to LinkedIn Learning on-demand courses
• Employee Assistance Program
• Mindfulness Meditation: live and on-demand classes

The American Physical Society is an affirmative action and equal opportunity employer. It is the policy of American Physical Society not to discriminate or allow the harassment of employees or applicants on the basis of race, religious creed, alienage or citizenship, religion, color, ethnicity, sex, national origin, age, disability, marital status, familial status, protected veteran status, protected military status, physical or mental disability, sexual orientation, gender identity, genetic information, predisposing genetic characteristics, ancestry, domestic violence victim status or any other characteristic protected by law with regard to any employment practices, including recruitment, advertising, job application procedures, hiring, upgrading, training, promotion, transfer, compensation, job assignments, benefits and/or other terms, conditions, or privileges of employment, provided the individual is qualified, with or without reasonable accommodations, to perform the essential functions of the job. This policy applies to all jobs at APS. The American Physical Society is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, please contact APS Human Resources at hr@aps.org. 

All APS Employees must be vaccinated and provide proof of vaccination via our secured vaccination portal Safeter upon hire, unless they have an HR approved medical or religious exemption. The APS has a “remote first” concept that promotes equal treatment and equal access, independent of physical work location, with a majority of staff working primarily from remote work locations. We welcome you to apply today!  #LI-SB1 and PM21