Marketing Manager
Summary
| Title: | Marketing Manager |
|---|---|
| ID: | 1103-CP-APS |
| Department: | Experience & Engagement |
| Location: | College Park, MD |
Description
Who we are:
The American Physical Society (APS) is a nonprofit membership organization working to advance and diffuse the knowledge of physics through its outstanding research journals, scientific meetings, and education, outreach, advocacy, and international activities. APS represents over 55,000 members, including physicists in academia, national laboratories, and industry in the United States and throughout the world. Society offices are located in College Park, MD (Headquarters), Ridge, NY, and Washington, D.C.
Position Summary:
We are looking for a compelling and self-motivated candidate to join our growing communications team, as we continue to expand our capabilities and leverage the latest marketing technologies. You will have the opportunity to support an organization and community dedicated to advancing the knowledge of physics. In this role, you will support the Society's strategic plan by developing marketing objectives/plans and executing integrated marketing campaigns for areas that include: membership, programs, meetings, and government affairs.
Primary Responsibilities:
- Creating and executing integrated marketing campaigns aimed at various audience segments (e.g. by career stage, membership status, geography) across a variety of channels
- Meeting marketing objectives by executing marketing plans to drive membership counts, applications, participation and awareness
- Using audience insights, behaviors, personas, keyword searches, analytics, competitive information, and content performance to improve marketing collateral
- Overseeing the design and production of print and digital marketing materials while ensuring consistency of look, tone, brand and adherence to style guides
- Developing compelling messaging by adapting style, tone and word choice to various channels and audience segments
- Monitoring, measuring and reporting on the performance of marketing campaigns to gain insight, access goals, and identify trends that lead to actionable ideas
- Working with the web strategy group to enhance the digital experience and convert site traffic to leads through call-to-action, landing pages, and compelling content
- Working with email marketing managers to develop lead scoring and design marketing automation campaigns
- Ensuring consistent messaging and talking points across the Society
- Leveraging integrated marketing and messaging opportunities across other areas of the Society
- Managing two direct reports - Marketing Specialists
Is This You:
- BA/BS degree in communications/marketing preferred or equivalent work experience
- 7+ years of marketing experience with a minimum of 3 years in scholarly societies or associations preferred
- Proficiency in marketing automation, social media, exhibits, advertising, websites, search advertising
- Must be comfortable working with and drawing meaningful conclusions from quantitative data
- Understanding of Pardot or similar marketing automation systems (Eloqua, Marketo, etc.)
- Supervisory experience strongly preferred
- Strong sense of design principles
- Proficiency with all Microsoft Office Suite products
- Proficiency with Google Docs and other online shared document products
Our Mission:
To advance and diffuse the knowledge of physics for the benefit of humanity, promote physics, and serve the broader physics community, we:
- Provide a welcoming and supportive professional home for an active, engaged, and diverse membership
- Advance scientific discovery and research dissemination
- Advocate for physics and physicists, and amplify the voice for science
- Share the excitement of physics and communicate the essential role physics plays in the modern world
- Promote effective physics education for all
The Core Values That Drive Our Mission Are:
- The Scientific Method
- Truth and Integrity
- Diversity, Inclusion, and Respect
- Partnering, Cooperation, and Open Collaboration
- Speaking Out
- Education and Learning
The American Physical Society is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, ethnic or national origin, ancestry, pregnancy (including childbirth or related condition), citizenship, familial status, mental or physical disability, veteran status, genetic information, other non-disqualifying disability, or any other characteristic protected by law.
We welcome you to apply today!
This opening is closed and is no longer accepting applications
