The Head of Integrated Marketing, Research & Journals will serve as a vital leadership team member and will be responsible for marketing strategy for a portfolio of scientific journals to expand into new markets, create awareness, maximize engagement, and grow revenue. Reporting to the Communications Director, will lead the design and implementation of comprehensive marketing strategies by leveraging data, analytics, and customer research. Are you looking for your next career challenge? This role is a critical building block in our efforts to pursue strategic growth initiatives, engage new audiences, and continue to build APS’s journals worldwide. Join us at APS, a 124-year-old non-profit membership organization. Apply today!

May travel up to 20- 25% business travel to attend meetings and events as directed by the supervisor.

The APS has a “remote first” concept that promotes equal treatment and equal access, independent of physical work location, with a majority of staff working primarily from remote work locations. This position could require at times in office work, various geographic events and meeting attendance as instructed by your Supervisor. APS values diversity and welcomes candidates from a variety of backgrounds. APS offers a dynamic work environment with an outstanding total compensation package including salary, outstanding benefits, and excellent paid time off.

Responsibilities:

• Lead marketing strategic efforts for APS’s scientific journals and research and measures effectiveness of efforts via ROI. 
• Develops an annual APS marketing strategy and promotional plan for approved initiatives and oversees planning and production of the tactics to operationalize each initiative. 
• Creates and implements the digital content strategy to amplify the organization’s reach, expand the audience, and raise brand awareness for APS’s scientific journals and research. 
• Develops strategies to grow subscriptions or author submissions to APS’s journals and stays abreast of email marketing trends and best practices, ensuring optimal use of current tools and technologies to increase efficiency and expand APS’s reach.  
• Overseas development and implementation of social media strategy and implementation across all platforms for journals and research. 
• Consults with and advises staff and departments on communication and content options as they develop their program plans. 
• Manages relevant projects from initiation through completion to ensure outcomes are delivered on time and within established budgets. 
• Plan and execute campaigns for the launch of new products.
• Communicate the Physical Review story consistently and effectively by developing key messaging and producing valuable content.
• Oversee journals-related email marketing strategy, ensure the accuracy and effectiveness of messaging, and monitor the cadence and effectiveness of email.
• Utilize digital platforms (CRM, email tools, websites) to build successful customer journeys and monitor customer insights.
• Manage journals-related exhibits at scientific meetings by strategically selecting exhibitions, preparing on-site strategy, staffing booths, generating leads, and overseeing follow-through.
• Oversee social media strategy and messaging for journals-related channels, and monitor channels to identify and address issues.
• Collaborate with the creative team to ensure consistent usage and effectiveness of APS brand and journal identities.
• Conduct market research to keep abreast of trends and competitors.
• Oversee the identification and promotion of press-worthy content to secure positive and accurate media coverage of peer-reviewed journals and scientific meetings.
• Manage a team of marketing and communication  professionals, establish workflows and operating procedures, provide guidance and feedback, allocate resources, and assure quality.
• Monitor and report progress and submit performance reports on marketing campaigns and media coverage.
• Establishes benchmarks and KPI metrics for marketing campaigns and communication APS’s journals and research products, measuring effectiveness and ROI.
• Produces and analyzes monthly analytics reports for APS Journal and research products, campaigns and develops recommendations for adjustments and improvements.
• Provides campaign-based, monthly and quarterly reports for APS leadership on defined benchmarks and metrics.  
• Writes and edits engaging promotional copy across multiple platforms, including digital communications, the website, social media, marketing print collateral such as brochures, direct mail, and in-house advertisements for APS’s journals and research.
• Drafts speeches, scripts, talking points and supporting materials for APS leadership to deliver at conferences and industry events.

• Minimum of 8 years of progressive experience managing marketing, preferably at a scientific publisher with a track record of positive outcomes and ROI.
• Minimum of 5 years of experience managing a team of marketing professionals.
• Strong leadership and management experience.
• Experience working with marketing, communication, publishing and editorial professionals.
• Experience successfully managing corporate image and interacting with the media.
• Excellent writing and proofreading skills.
• Excellent polished interpersonal and public speaking skills.
• Experience in project management, including resource allocation and workflow management using Asana or similar tools. PMP or similar preferred. 
• Thorough knowledge in goal-setting, KPI metrics, business intelligence, analytics, social media management, media monitoring, customer relationship management, and email marketing.
• Proficient in commonly used technology platforms and software, including Google Business.

Travel: This position could require up to 20- 25% business travel to attend meetings and events as directed by the supervisor.
 

Work Environment:

Our physical offices are located in College Park, MD, Washington D.C and Hauppauge, N.Y. We are operational in most US states. We are not operational in all 50 states. The APS has a “remote first” concept that promotes equal treatment and equal access within the United States, independent of physical work location, with a majority of staff working primarily from remote work locations. APS allows flexible work hours; responsiveness is required, however, during the core 9 am to 5pm Eastern Standard Time workday.

Our Core Values:

• The Scientific Method
• Truth and Integrity
• Diversity, Inclusion, and Respect
• Partnering, Cooperation, and Open Collaboration
• Speaking Out
• Education and Learning

Web Presence:

Company: www.aps.org 

Social Media: https://www.aps.org/newsroom/social/index.cfm
 

Amazing 2023 Benefit Offerings:

• Flexible schedules and ability to work remotely
• 8% employer-paid retirement contribution
• Investment advisement services: 100% employer paid
• Medical benefits: PPO or HDHP option
• Employer contribution to FSA or HSA account, eligibility based on medical plan enrollment
• Lifestyle Spending benefit up to $2000.00 (USD) - 100% employer paid 
• Dental benefits:  individual coverage 100% employer paid
• Vision benefits: individual and dependent coverage 100% employer paid
• Basic Life & Accident insurance: employee coverage 100% employer paid
• Supplemental Life & Accident insurance, including spouse & dependent child(ren) coverage
• Disability insurance:  employee coverage 100% employer paid
• Voluntary Accident & Critical Illness insurance
• Healthcare, Commuter & Dependent care flexible spending accounts
• Vacation: 15 days annually
• Generous holiday leave: 17 paid days of significance; includes one week closure at the end of December
• Personal leave: 4 days annually
• Volunteer leave: 1 day annually
• Sick leave: 10 days annually
• Bereavement & Compassion leave: 2 -15 days based on loss
• 12  weeks employer-paid family leave
• College tuition reimbursement plan
• Job related seminar & continuing education
• Professional Certification/Recertification 100% employer paid
• Training and professional development; access to LinkedIn Learning on-demand courses
• Employee Assistance Program
• Mindfulness Meditation: live and on-demand classes
• APS does not offer relocation assistance/costs

The American Physical Society is an affirmative action and equal opportunity employer. It is the policy of American Physical Society not to discriminate or allow the harassment of employees or applicants on the basis of race, religious creed, immigration status, alienage or citizenship, religion, color, ethnicity, sex, national origin, age, disability, marital status, familial status, protected veteran status, protected military status, physical or mental disability, sexual orientation, gender identity, genetic information, predisposing genetic characteristics, ancestry, domestic violence victim status or any other characteristic protected by law with regard to any employment practices, including recruitment, advertising, job application procedures, hiring, upgrading, training, promotion, transfer, compensation, job assignments, benefits and/or other terms, conditions, or privileges of employment, provided the individual is qualified, with or without reasonable accommodations, to perform the essential functions of the job. This policy applies to all jobs at APS. The American Physical Society is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, please contact APS Human Resources at hr@aps.org. The “Know Your Rights: Workplace Discrimination is Illegal'' poster, prepared by the U.S. Equal Employment Opportunity Commission (EEOC), provides an overview of several laws that protect you from discrimination on the job, and several rights are afforded to you by these laws. The “Pay Transparency Non Discrimination Provision,” prepared by the U.S. Office of Federal Contract Compliance Programs (OFCCP), provides an overview of several protections implemented to protect individuals working under federal contracts from discrimination when inquiring about or discussing compensation; these protections apply to all employees and applicants. The APS has a "remote first" concept that promotes equal treatment and equal access, independent of physical work location, with a majority of staff working primarily from remote work locations.